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The path to relevance

The path to engagement

The path to insight

The path to revenue

Remove friction from the B2B customer journey

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. Learn how PathFactory’s Intelligent Content Platform works.

PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 companies. It was also named the Top-Rated Content Marketing Software by TrustRadius, a Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.

Award badge for the Technology Fast 50 2019 Canada Winner by Deloitte

Gartner Cool Vendor in Technology Marketing

Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing.

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Removing friction from B2B marketing and sales at every stage of the customer journey

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PathFactory leadership team

Our experienced senior leadership team keeps our growing team on the path to success. They unite us in our mission to make marketing better and delight our customers every step of the way.

Dev Ganesan

President and CEO

Helen Baptist

Chief Operating Officer

Nick Edouard

Chief Product Officer

Dwayne Walker

Chief Financial Officer

Bhanu Mohanty

Chief Technology Officer

Daniel Ng

Vice President of Engineering

Board of directors

We’re fortunate to have some of the smartest minds in marketing and technology – people who have been here and done this – in our corner as trusted advisors.