For Website Owners

“What I love about Website Tools is that it intelligently determines the very best, most relevant content and recommends it for every individual user. It is a dream come true for digital marketing, as it automates a lot of what we are trying to accomplish every day.”

Joseph Puthussery
Former Vice President, Global Digital Marketing, Performance Marketing, Insights and Analytics at Cisco

Learn more about Website Tools

Seamlessly move visitors through their customer journey

Pin important content, use AI-based recommendations, or a combination of both. Create a tailored content journey on every visit that includes all content and web pages. No surgery on your CMS required!

An animated view from the perspective of a visitor to PathFactory.com - the mouse interacts with a recommendation window built into the bottom right hand corner of the page that guides the user through multiple pieces of recommended content.

A demonstration of the recommendation modules PathFactory's Website Tools allows marketers to build into their website. In this case a website is labelled "Discover Recommended Content" and below there are rows of content separated by their recommendation method: "Recommended for you", "Trending at SmarkDesk.Ai" and "Recently Viewed"

1:1 personal experiences

Go beyond rules-based macro-personalization (based on demographics or firmographics). Layer on 1:1 personal experiences, which use consumption data and content metadata to let visitors pick back up where they left off and receive hyper-personalized content recommendations, just like Netflix and YouTube.

Website journey tracking and analytics

Track the individual journey of every visitor and account through your website content and beyond, passing the data to your marketing automation, CRM, and business intelligence systems so you can report on visitors, accounts, and content performance.