For Demand Generation

“We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions. PathFactory also gives Sales insight into what their prospects are engaging with.”

Kathleen Wong
Growth Marketing Manager at Fiix Software

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Increase funnel performance

Accelerate the content journey by allowing your audience to self-nurture after every click to content from any channel. Qualify leads based on actual content consumption. Because an educated lead is more likely to make a purchase—a bigger purchase, and a faster one.

An animated view from the perspective of a visitor to PathFactory.com - the mouse interacts with a recommendation window built into the bottom right hand corner of the page that guides the user through multiple pieces of recommended content.

Nurture on every channel

Nurture buyers on every channel—not just email—by allowing leads to easily advance their own journeys at their own pace. Transform the website from static content to an always-on nurture engine through micro-personalized recommendations.

Optimize campaigns on the fly

Quickly uncover which assets are top performing, so they can replace bottom performers. Make changes to content, forms, and styling that boost campaign performance quickly and easily.

Understand channel performance

Quickly understand the performance of every channel, based on the content consumption of the audience they bring. Double down on your investment with the vendors who drive the best audiences.